Feb 19, 2017

12 SEX SELLS - STRATEGIC MARKETING (WINE & SEX)

WINE - SEXUALLY SUGGESTIVELY LABELED
 
Sexy - wineWe all know that sex sells and if you have ever watched television, read advertisement on posters, stores, magazines and listen to the radio you know exactly what I mean. Sex for profit has taken new heights. I am speaking with regard to alcohol, more specifically, wines. Since early 2000s there's been a growing trend associating sex with wine.  The titaling usage of sex now in your face bold, crude and rude. It’s usage has become the “Norm”. We are now in an age of the unapologetically bold willfully erasing barriers and in some case blowing it to thy kingdom come. Modesty, discretion, a thing of the past. Now alcohol is "SEXY" literally and figuratively.
The implication that alcohol is “sexy” resembles the cigarettes adverstisment back in the day before nicotine addiction and lung CANCER rared its ugly head as a consequence. Make money now consequences be dammed seems to be the motto. Wine companies have now taken a page from the oldest sex trade - prostitution with suggestive labels that leave absolutely no doubt at its meaning pimping it out to the masses with cleverly crafted innuendo advertisement, titilating the carnal pallette.
While I am cognisant that the concept of sex in adverstiment to make money is not entirely new, it is a bit jarring.  Perhaps that is the point, to be intentionally provocative? I say this not to put a carboch on free speech and all that. Nor am I saying that I do not take an occassional drink. I am saying that accountability and responsibility should not be negated for profit.
  We live in very interesting times where pursuing the liquor store can have you browsing the isles with labels such as:
·        Sexy
·        The sexy bomb
·        Fifty Shades
·        Two Hands "Sexy Beast"
·        Prisoner
·        Blindfold
·        Complicated
·        "The Other"
·        Fourplay
·        Menage a trois
·        Sexual chocolate
·        You fuck my wine?
·        Promiscuous
·        Temptation
·        Bush (slogan "taste the bush")
·        Arse
 
Oh and let's not forget a little misogyny
·        Bitch
·        Birthday Bitch
·        Sassy Bitch
·        Royal Bitch
Interesting times indeed...
Your thoughts?
D.S.B.S.Rhapsody © all rights reserved

Feb 15, 2017

8 Moment to moment

Life is not perfect
In every life there are perfect moments
Cherish them
Don't block the Blessings

D.S.B.S.Rhapsody/rhapsodyphoenix


Feb 14, 2017

2 Hope renews with each sunset

Every sunset marks the an opportunity to begin again
Keep your head up
Each time you fall is an opportunity to get up
Rise up and dare to continue
It matters little how you rise
Matters that you rise!

D.S.B.Rhapsody©All rights reserved
https://www.goodreads.com/rhapsodyphoenix

Jan 18, 2017

12 HONOR YOUR INTUITION

Believe in yourself
Do not discredit your intuition
often we have a foreshadowing on the landscape of what is to come
Understand the value of your gut instinct
 
D.S.B.S.Rhapsody©all rights reserved
 

Jan 11, 2017

3 ROUND AND ROUND - THE FOLLY OF LEAPING BEFORE LOOKING

8:05 pm
Tired from a long day I rode the escalator to the bus platform. As I reached the top I took a quick glance at the schedule, it read DUE. I hurried my steps, rushed to the platform and happily boarded the bus. I thought 'no wait time, yes!'  I pulled out my tablet and began to read half listening for my stop.

8:15 pm
As I read I heard a stop announced that I was not familiar with. Alerted asked the driver, "what bus am I on?"
"The 20," he announced.
"Damn" I exclaimed.
"What?" the driver asked.
"I boarded the wrong bus," I said.
"What bus did you want?" he asked 
"The 113," I answered.

It was raining outside, the ground is sloshy with a mixture of snow and rain. I decided to stay on to the next subway as the 113 bus also stopped there. I said to the driver, "I will go to the other subway with you." After a few minutes he suggested I get off at a stop where he usually pass my bus on the way down. I thought 'mmmm, good idea." I asked, " Can you let me know when I get there?"
"Yeah sure," he answered. I went back to reading.

9:40 pm
I got off at the suggested stop. My phone rang, it was my mom. We chatted until my bus came.

9:45 pm
The 113 arrived, it's sign said SHORT TURN. I thought 'oh no' I asked the driver, "how far are you going?"
"To hell," he announced crackling at his own humor. The passengers in the bus laughing answered, "he is going as far as Birchmount." 
"Thank you," I sighed and boarded the bus. The rain was non-stop and I was tired and getting cold.

10:00 pm
Uncermoniously dumped off at Birchmount I crowded into the bus shelter against the cool rain. Somebody farted and I quickly exited preferring the cold rain to the toxic stinge.

10:05 pm
The second 113 bus arrived. I thankfully boarded. I special requested (allowed after 9 pm) a stop in front my building. The ground was covered in slick ice and slosh. I walked gingerly picking my way through slowly like a 97 year old with a walker.

10:15 pm
I made it. Home at last.

Lesson of the day?
Look before you leap.
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